About us

My name is Chris and below you can see my pooch Ella.  She's the reason we built this store - we couldn't find the right accessories online for her anywhere.  We decided to collate some of the best products we found (and a few more since then), making them available globally to other dog lovers.


We are small boutique store, based here in London, UK - but like to think we punch above our weight  💪.  Our products are sourced from around the world and available for delivery to over 12 countries.  We source new products all the time, so please sign up for our newsletter below to keep an eye on what's new.  Finally, check out our products here.  Thanks for your support.


Chris, Ella 🐶 & the Swish Dog Team